Vision, mission and values

Vision

A global brand house in Kitchen Living Dining with a Scandinavian DNA

Mission

Products and knowledge

  • controlling and owning several of the most popular Scandinavian brands within Kitchen Living Dining products
  • retailers considering us an indispensable partner with in-depth product knowledge and customer insights
  • consumers finding our product and concept universe unique and attractive
  • having a strong presence on international markets with a demand for Scandinavian design

Core values

Partnership in all contexts

F&H’s five core values are applied every day throughout the entire Group, because they are a natural part of the people who help to make F&H a good and strong workplace and business:

  • Innovation
  • Ejerskab
  • Quality
  • Good business ethics
  • Commitment

Partnership is the key for F&H in every context. We take responsibility for ensuring that customers, suppliers, employees and shareholders are all winners.